Label design for NFF

This is my winning design for the new blonde beer Van de Streek has made for the Dutch Film Festival

In my design I wanted to highlight a couple of things:

1: The award itself. The can has to feel like a trophy. This can should give you the feeling of winning the priced award yourself.

2: The golden age of movies. This was the 1920’s, and that’s why I designed a typeface that’s a direct nod to the roaring 20s.

3: The timeless quality of cinema. To achieve that feeling, I added the world famous Bell & Howell 2709. For years This was THE filmcamera that was being used by all the greats in Hollywood like Charlie Chaplin.

The filmtape gives the design a infinte feeling, and makes you want to spin the can around.

In the background you can see a movie star being photographed in front of the Theatre in Utrecht where the Dutch Film Festival is being held every year. On the other side you can see the VandeeStreek logo, the masterminds behind this delicious brew.